Branding and web design proposal for an award-winning, championship golf course in Ireland.
Case Study, proposal of new branding and website for a Championship Golk Course in Ireland.
The goal was to give them a young, luxurious feel with a simpler and lighter design. I took their existing logo and remodeled it with simpler, moire recognisable shapes. The logo represents land, sand an sea, representing their proximity to the Irish Atlantic coast. It also includes a golf ball at the core, the color black was chosen to rflect the dark, rocky clifs of Galway.
This project was only a case study and one of my first try's at implemmenting my knowledge on a real project.
I contacted the golf course, who said they loved website proposal and liked the branding, although they would have prefered something with a more old-fashioned feel. They weren't plannning a website upgrade but my designs got them thinking and they wanted to make it a reality! I was excited, but as I was still busy studying at the time and my knowledge was limited I didn't feel able to take on such a project.
They seemed disapointed so I gave them the prototype and design files with full rights and told them that they could probably find a local or specialised vendor who could make it happen. A few months later they updated their website, having chosen a national, specialised golf website creator to fulfill the project. I don't think they had the budget to get a custom website built however as they seem to use a default weebly template. When the time is right I might get in touch with them to offer my services once again.
Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.