Illustration and branding services for a Geoscience data acquisition, integration and consulting firm.
Alongside the launch of their new website, GeoLinks asked me to produce a set of illustrations for communications purposes, both digital and offline material.
Four of the five illustrations were created to illustrate independant services:
The final illustration was a combination fo the above service illustrations, creating a visual representation of GeoLinks in it's intirety.
Without much reference material, I set about interpreting these ideas the best I could. After a few back and forths and itterations of various colors and content the client was satisfied.
The services were devided into two categories, solutions and consulting. Elements within the same category have similar designs, enhancing visual cohesion, but the elements found within the design differentiate each service from the next.
Variants were created for the illustrations, such as isolated or focused elements using opacity filters.
Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.