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GeoLinks - Illustrations and Branding

November 2020

Illustration and branding services for a Geoscience data acquisition, integration and consulting firm.

The Deliverables
  • Delivery of 5 different Illustrations in line with website/company branding
  • Variations of said illustrations: opacity and isolation of various elements
The Details

Alongside the launch of their new website, GeoLinks asked me to produce a set of illustrations for communications purposes, both digital and offline material.

Four of the five illustrations were created to illustrate independant services:

  • Non Invasive Underground Imaging using "Ambient Noise Surface Wave Tomography" (ANSWT)
  • Detection of Underground Fluids Movement by Coherency of Cross-correlated Waveform
  • Technical Support and Development for Subsurface Data Management
  • Consulting Services in Seismic Data Acquisition and Processing

The final illustration was a combination fo the above service illustrations, creating a visual representation of GeoLinks in it's intirety.

Without much reference material, I set about interpreting these ideas the best I could. After a few back and forths and itterations of various colors and content the client was satisfied.

The services were devided into two categories, solutions and consulting. Elements within the same category have similar designs, enhancing visual cohesion, but the elements found within the design differentiate each service from the next.

Variants were created for the illustrations, such as isolated or focused elements using opacity filters.

The Result
No items found.
The Client
GeoLinks is the Integrator of new solutions in Geosciences. They build and provide new solutions in Geosciences to address the 2 main energy challenges of today and tomorrow.

Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.

The Tools