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GeoLinks - Web Design and Development

November 2020

Web Design and Development for a Goescience Integration and Consulting firm.

The Deliverables
  • Information Architecture Design
  • Unique web design - no frameworks
  • Extensive Custom Template and Widget Library
  • SEO and Google LightHouse Optimisation
  • Cookieless Analytcis
  • Maintenance Package : quarterly audits, reports and 8h/7d emergency support
The Details

GeoLinks contacted me in September 2020 with a project to create launch their website. With less than a year since incorporation and a growing business, GeoLinks needed a flexible and scalable website to keep up with their evolving business and communications strategies.

Up against established professionals, I was happy to hear that GeoLinks had selected me to design and develop their new website.

After initial discovery stages, I set up an initial design sprint enabling me to deliver the minimum viable product in just two weeks. From there on out, I worked hand in hand with the client to adapt a flexible CMS solution to their specific needs. With a template library and an extensive selection of custom, dynamic widgets, the client is now able to create and adapt his website to match the evolving needs of his company.

This website was delivered with the following performance scores (Google Lighthouse, PageSpeed Insights):

Performance 91%, accesibilty 94%, SEO 100% | Date of report: 2021/02/16

The website users being mainly EU business clients I opted for a lighter, 'cookie-less' analytics tool: Microanalytics. This enables website metrics (User, Behaviour, Countries, Languages, and more) without placing a cookie on the user browser and therefore removes the need for a cookie consent banner, creating a simpler user experience.

You can visit the live website here:

The project included the management of all aspect of design and development, from hosting and DNS management to SEO and web card designs.

In coming months the website will be updated to accommodate for two additional translated versions.

If you wish to learn more about this project and discuss your project, get in touch here.

The Result
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The Client
GeoLinks is the Integrator of new solutions in Geosciences. They build and provide new solutions in Geosciences to address the 2 main energy challenges of today and tomorrow.

Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.

The Tools