Event MarCom strategy development and implementation.
On INSEAD's behalf, the Hoffmann Global Institute for Business and Society created the first INSEAD Business and Society Forum on Health, hosted at the Grand Palais during the ChangeNOW 2020 Summit.
I was asked to develop and implement a communications strategy for the event, including email campaign, copy, live social media coverage and photography during the event.
The INSEAD Business and Society Forum focuses on bringing academic solutions to practitioners using the Sustainable Development Goals as a common framework.
The event included pannels with top business leaders, such as Paul Polman (Ex-ceo Unilever) and André Hoffmann (VC, Roche).
INSEAD was also academic partner of the summit, allowing me to work closely with the events communications teams and craft partner content.
Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.