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HGIBS - INSEAD 'Run4Change'

January 2019

Digital marketring campaign management for INSEAD.

The Deliverables
  • Marketing Campaign (Email, Social, Merch)
  • Content Calendar
  • Template Design
  • Web Content Management
The Details

In support of a student initiative, and on behalf of the Hoffmann Global Institute for business and Society, I created logos, assets and a MarCom strategy for a fundraising campaign.

The students had come up with the idea to collectively run the distance seperating INSEADs four campuses. I developped and implemented a multi-channel communications strategy to increase awareness-and support-of the campaign.

The Result
No items found.
The Client
INSEAD
The Business School for The World.

Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.

The Tools
Asana
Drupal
Illustrator
MailChimp
Photoshop
Qualtrics