Web design and development for a psychadelic rock festival in Normandie.
For the second year in a row, Rock in The Barn festival organisers got in touch with me to remake their website. They wanted to, yet again, create a unique web experience for this years edition.
This year the branding had changed. Shifting from a strong white/yellow/black color scheme with a western twist to a more subtle purple/cream blend with medival influences. Translating their very illustrative branding into a functional and intuitive web interface on zero-budget was not easy.
I settled on a subtle interpretation: opposing corner radiuses and interactions give a 'scroll' like feel to card elements, a germanic font sets the medieval tone, illustrative elements scattered around the page remind the user of the natural setting and primitive setting, pastel tones help mask the digital nature of the website and anchors it in the desired temporal space.
Projects done with INSEAD were completed as part of various internal teams. The projects would not have been possible without close collaboration and a strong team-effort.